Little South Privacy Policy  

1. Introduction

Little South Media ("we", "our", or "the Company") operates www.littlesouth.com. We are committed to protecting the privacy of our users, artists, and event attendees. This policy outlines how we collect, use, and safeguard your personal information.


2. Information We Collect

We collect various types of data to provide our services effectively:

  • Voluntary Information: Name, email address, and social media handles provided when you register, sign up for newsletters, or contact us.
  • Artist/Professional Data: For featured artists, we may collect professional biographies, photographs, and links to musical works.
  • Technical Data: IP address, browser type, and activity on our site (e.g., pages viewed) via tools like Google Analytics.
  • Event Media: Images or video recordings from live events where we have provided notice.


3. How We Use Your Information

We use your data for the following purposes:

  • Artist Promotion: Displaying profiles and mixes to support emerging talent.
  • Event Updates: Sending alerts about specific artists or upcoming nightlife events you follow.
  • Site Improvement: Analyzing usage data to enhance site functionality and user experience.
  • Legal Compliance: To prevent fraud, protect intellectual property, or comply with law enforcement requests.


4. Data Sharing & Third Parties

We do not sell your personal information. However, we may share data with:

  • Service Providers: Trusted partners who host our site, manage email marketing, or analyze traffic.
  • External Links: Our site contains links to artist platforms (e.g., Spotify, SoundCloud). These third-party sites have their own privacy policies which we do not control.


5. Your Rights

Under UK GDPR, you have the right to:

  • Access: Request a copy of the data we hold about you.
  • Correction: Ask us to update inaccurate information.
  • Erasure: Request that we delete your personal data.
  • Withdraw Consent: Unsubscribe from marketing communications at any time.


6. Cookies

We use cookies to remember your preferences and improve interaction. You can disable cookies in your browser settings, though some features of the site may no longer function properly.


7. Minors

Little South is not directed at children. We do not knowingly collect personal information from minors under 18 without parental consent.


8. Contact Us

For any questions regarding this policy or your data, please contact our Data Protection Officer: