Spotify Launches AI DJ In The UK and Ireland

Artificial intelligence will attempt to personalise playlists with music suggestions and an AI voice DJ.

Spotify has launched it's 'AI DJ' service for premium subscribers. The new service is being rolled out worldwide and the UK and Ireland are the latest to receive the update. Personalised playlists are nothing new within Spotify but the addition of an artificial DJ voice between tracks is something Spotify believe will be a game changer.

An advertisement for spotify that says meet your dj little south

“We know that our users love personalised experiences, so we’re confident that DJ will become the next beloved Spotify feature to re-discover old favourites and find something new. It was really important to us that the product felt truly tailor-built for music lovers in the UK and Ireland — for instance, so they’ll be provided cultural commentary around some of their favourite artists and tracks," said Spotify's UK and IE Managing Director Tom Connaughton.

He continued: "Users who tune in [to] use the DJ feature right around launch may hear about how Arlo Parks is releasing her new song at the end of May alongside her first collab with Phoebe Bridgers, or how Jazzy is the first Irish woman to top the Spotify charts there. It’s these touches and details that are really winning DJ users over.”

A green background with black circles and the words `` what you 're ''

"We found that having the voice sound human is key for users to foster a deeper connection with DJ, as human voice provides familiarity and instant context," said Spotify product director Zeena Qureshi back in March. "By incorporating voice traits such as pacing, projection, emotion, and emphasis, it results in a DJ that’s emotional and highly realistic."

A cell phone with a life kit app on it
The little south logo is on a blue background.

Written by

Editorial Team • 25 May 2023
by Editorial Team 26 September 2025
Spotify now allows songs to be mixed within the app and adds support for Rekordbox.
by Editorial Team 18 September 2025
The Rambunctious Social Club is hosting a Mexican Night of the Dead Ball, offering a unique cultural experience. This event invites attendees to engage with the traditions of Mictlán through a lively atmosphere filled with mariachi, cumbia, and punk influences. It promises a vibrant celebration of Mexican heritage.
by Editorial Team 18 September 2025
The DJ collective known for hosting a series of breakbeat events under the 'Ink' identity is organising a Halloween event on 31st October 2025. Titled 'Ink Halloween,' the event will be held at the Unicorn venue in Porthtowan. Featured DJs include Jack Skeleton, Nathan Blood, Trick or Tricksta, and LSE. Attendees can a
by Editorial Team 5 September 2025
Youth Music unveils ambitious £2.25M fund to enhance arts access for young people.
by Editorial Tem 5 September 2025
Ben Lawrence delivers a podcast mix influenced by his live club DJ sound, reflecting his current artistic direction. In our catch up, Ben discussed his year highlights, what he enjoys most about DJing and the artists who have shaped his sound.
by Editorial Team 24 August 2025
We are excited to welcome Fatboy Tim into our spotlights with a tribute mix to Fatboy Slim’s “Everybody Loves a Carnival”. This exclusive DJ mix features big rhythms, tropical percussion, and a full-on street party feel. The carnival music features vibrant elements that evoke a sun-soaked atmosphere.
Show More