Little South is where the artists come to play - created with the goal of supporting and promoting local DJs and Producers in West Cornwall, UK, who specialize in various genres of dance music. The enthusiastic response from the Cornish nightlife community was overwhelming, allowing Little South to become a crucial platform for local artists seeking exposure at events. As time went on, our reach expanded beyond Cornwall and encompassed artists and events from across the entire South West of England, UK. One of our defining features has been the opportunity to showcase DJ mixes through our podcast series. Since our establishment, we have actively published podcast mixes from some of the most talented DJs in the South West. These mixes serve as a testament to the exceptional skills and creativity of our region's DJs, providing a platform for them to showcase their talent to a wider audience.

At Little South, we have a strong commitment to nurturing nightlife and live music events. A crucial aspect of our work is event promotion, which we prioritize and strive to excel at. Our dedicated team actively seeks out localized, independent music events to showcase and promote. Additionally, we proudly provide a platform for major events happening throughout the South West region, including specialist music festivals and large capacity live music events. By actively supporting and promoting these events, we aim to contribute to a thriving music scene and ensure that both local artists and established acts receive the recognition they deserve.

The Little South pages serve as a platform for emerging musical talent in the South West of England. Our goal is to encourage, foster relationships, and provide opportunities for new artists to showcase their sounds and events. We support DJs, Producers, and Vocalists of all genres within the electronic music landscape. If you are interested in being featured on our pages, we warmly welcome your expressions of interest.

New DeepMind Update Enables Google AI to Generate Soundtracks for Video Clips

Discover how the latest update is transforming Google's video-to-audio (V2A) technology.

Google has recently introduced a new update to its video-to-audio technology, enabling users to incorporate AI-generated scores, sound effects, and dialogue into their video clips. The technology, as explained in a blog post from Google, utilizes a combination of video pixels and natural language text prompts to create immersive soundscapes that complement the on-screen action. This latest development is a significant advancement towards making generated movies more realistic and engaging, marking a major leap forward in the capabilities of video editing tools.

A poster for little south with a crowd in the background

DeepMind, a research laboratory established by Google dedicated to Artificial Intelligence (AI), has highlighted the capability of its technology to comprehend raw pixels without the need for text prompts, though utilizing them can enhance the precision of the software. The newly developed feature allows for an advanced level of control where the system, known as V2A, can create an extensive range of soundtracks corresponding to any given video input. Users also have the option to provide a 'positive prompt' to guide the output towards desired sounds, or a 'negative prompt' to steer away from undesirable sounds, as stated by a Google spokesperson. While the update has not yet been made publicly available, there are ongoing efforts to address various limitations and continue with further research and development. It's crucial to note that the quality of the audio produced is directly influenced by the quality of the video input, with anomalies or distortions in the video data that fall outside the model's training range potentially resulting in a decrease in audio quality.

Explore these example clips showcasing the technology in action below.